Wild Origins: From Zero to a Flavour -First Digital Brand
When Wild Origins set out to make cooking effortless without sacrificing taste, they weren’t just selling spice blends — they were selling time, ease, and everyday flavor.
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The Brief
Wild Origins is built for busy professionals who love good food but don’t always have time to make everything from scratch. Their line of rubs, seasonings, and spice blends delivers bold, flavorful meals in minutes — no culinary degree required.
They came to Scrolling Rabbit with a vision:
- Launch a new US-based food brand in a crowded market.
- Build a digital-first presence from scratch.
- Create a distinctive, relatable brand voice.
- Drive awareness, trust, and sales quickly.
The Challenge
The US spice & seasoning market is saturated. New brands struggle to stand out against long-established players with bigger budgets.
Wild Origins needed to:
- Cut through the noise at launch.
- Build instant credibility with first-time buyers.
- Balance premium quality with approachable branding.
Our Approach
We shaped Wild Origins’ digital journey from day one — blending brand storytelling, Shopify e-commerce, social media, and paid campaigns into a launch strategy that would work in real-time and for the long haul.
Shopify Website Design & Development
We designed and built a custom Shopify website that was:
- Fast and frictionless for first-time shoppers.
- On-brand with warm colors, clean layouts, and product-first visuals.
- Trust-driven with transparent ingredient lists, clean-label claims, and founder story.
Key features:
- Product Pages with ingredient transparency, usage ideas, and quick recipes.
- “Get Inspired” recipe hub to encourage repeat visits.
- Seasonal Gift Box Collection with easy filtering.
- Made in USA + clean-label badges (non-GMO, low sodium, Kosher, no preservatives).
Social Media Strategy & Campaigns
We launched from zero followers and built a content strategy to make Wild Origins a staple on both shelves and screens.
Content pillars:
- Quick Recipes turning one spice blend into a full meal.
- BBQ Tips & Flavor Pairing Guides.
- Product Spotlights highlighting benefits & uses.
- Seasonal campaigns (Mother’s Day, Father’s Day, 4th of July).
Example Campaign: 4th of July Grill Box Push
- Scroll-stopping BBQ videos + camping scenes.
- Limited-time sale with urgency-driven creatives.
- Aligned messaging with summer grilling trends.
Paid Media Performance
We ran three-phase campaigns for product drops & seasonal offers:
- Early Teasers → 2. Launch Ads → 3. Final Call Conversions.
4th of July Sale Example:
- Targeted BBQ enthusiasts & outdoor cooks across the US.
- Used sizzling video ads + quick recipe hooks.
- Drive traffic directly to the Grill Box product page for conversion focus.
With the foundation in place, we’re now focusing on:
- Community-driven content (UGC, customer recipes).
- Influencer collaborations to expand reach.
- SEO optimization for recipe content.
- Seasonal gifting bundles for repeat sales.
Goal: Keep Wild Origins rooted in everyday flavor and grow it into a shelf-and-scroll favorite in kitchens across the US.
Need a launch partner for your food & beverage brand?
From Shopify builds to paid campaigns, we know how to make your flavour stand out.
Let’s Talk ›
As the Chief Digital Officer (CDO) of Scrolling Rabbit, I spearhead the digital transformation to drive growth. I develop and execute comprehensive digital strategies aligned with business objectives, championing innovation and digital best practices. Leading a high-performing team, I foster collaboration, client engagement, and digital marketing excellence. I oversee web development, stay abreast of industry trends, and drive continuous improvement. With a focus on human resource development and budget management, I ensure efficient resource allocation and talent retention. My role is pivotal in maintaining Scrolling Rabbit’s digital leadership and delivering exceptional results.
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